The Superbowl is the single most watching TV program. About 50% of viewers are women. It's been said that women have control of 85% of the buying power of a household. Every year the large majority of commercials are directed at men and portray women in enticing, sexual ways. This year I participated in a 'event' on twitter with the sole purpose of alerting the retailers to the offensive or degrading, sexist or demeaning messages of their ads. Here's the article that introduced me to the movement: http://www.missrepresentation.org/advertising/super-bowl-sexism-were-notbuyingit/
Here's what happen:
I LOVE IT!
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